How to do webinars right
This blog is meant for people in the analytical equipment business, so I will discuss common webinar mistakes I see in this industry and how to do it right. If…
Why you need to articulate your strategy
Are you sick of people asking what your strategy is or telling you you need one? I suspect some don’t even understand the word but think it is important. What…
Marketing takes time, but marketers’ tenure is short. What should we do about it?
Have you noticed marketing managers change jobs more often than other professionals in the analytical equipment industry? For example, application scientists and salespeople tend to stay with the same manufacturer…